Fa-la-la-la-la-la-la. Today, I feel like singing. That's because I just got a holiday card in the mail from my Casino with $50 in FREE Play inside. Every year I get a card. And every year they give me something back just for playing there.
Friday
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Direct Mail – Christmas Card
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Large
Award Category of Nomination:
Direct Mail – Christmas Card
Name of Nominated Promotion, Event or Campaign: Direct Mail Christmas Card
Description:
All active 60,000 Guests in our database received a Christmas Holiday card from Santa Ana Star Casino wishing them well during the holiday season and also giving them a tiered FREE Play offer based on their play throughout the year.
Casino Revenue results:
By providing the offer throughout the entire month of December, rather than just on one specific day, we were able to see a direct 14% increase in incremental revenue over December 2008 due to the minimal limitations
Ad Agency help:
GA Wright
Explain distinct competitive advantage:
Santa Ana Star Casino still remains one of the only Casino’s in the state which allows Guests the choice of redemption date. Our tiered rewards system is designed to reward all players based on multiple factors. By looking at factors other than theoretical win, we are able to design this promotion around the actual playing habits of our Guests and are able to reward them according to play.
Other measurable Results:
Santa Ana Star experienced over an 85% redemption on this promotional event. Carded coin-in for this month was 75% of all coin-in which is directly related to the redemption of this card.
Enhance Casino relationship:
This Christmas Card allowed Santa Ana Star Casino to further build a personal relationship with its Guests by sending warm holiday greetings.
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