For years now, I've been telling my girlfriend Angela who lives up in Santa Fe about Santa Ana Star Casino. I thought I'd never get her to the casino. That was until Santa Ana decided to run a shuttle back and forth from the Rail Runner train stop. Now, Angela can just ride the Rail Runner from Santa Fe to Bernalillo and take the free shuttle to the casino. This month, Santa Ana is even giving Rail Runner riders $5 in FREE play just for showing their train ticket.
Direct Mail – Rail Runner
ReplyDeleteCasino Category:
Large
Award Category of Nomination:
Direct Mail
Name of Nominated Promotion, Event or Campaign: Direct Mail – Rail Runner
Description:
Santa Ana Star Casino sent out 7,000 direct mail pieces to residents of the Santa Fe, NM area inviting them to use the Rail Runner, which is a new train that runs from Santa Fe to Albuquerque (as well as far south as Belen, NM). Santa Ana Star Casino then provides a shuttle back and forth between the Casino and the Rail Runner stop in Bernalillo
Casino Revenue results:
Within the first week of launching this program, Santa Ana Star Casino saw a 6% increase in carded coin in from the Santa Fe Market as well as an overall 10% increase in Carded Coin In from the Santa Fe Market throughout the duration of the program
Ad Agency help:
GA Wright
Explain distinct competitive advantage:
We are also the only Casino providing an offer which is tied to the Rail Runner.
Other measurable Results:
In the first week, 127 of the offers were redeemed by unique guests.
Enhance Casino relationship:
With the current national focus on “going green,” Santa Ana Star Casino wanted to show it’s support of the efforts that our locals are making to go green themselves.We believe that each redemption of these coupons means that energy was saved and less harmful toxins were placed into the atmosphere.