Today, I was online checking out all the new promotions going on at Santa Ana Star Casino. There, I noticed that the casino is giving away $5 in FREE play on Tuesdays, Wednesdays and Thursdays in January. But I wasn't really sure how to get the $5 added to my card. So I just typed my question into the Live Chat box on their website and within seconds I got an answer from a real, live person. How cool is that?
Email Marketing – Click to Chat
ReplyDeleteCasino Category: Large
Award Category of Nomination: Email Marketing
Name of Nominated Promotion, Event or Campaign: Click to Chat
Description: Our Guests are able to log in to our website and chat directly with one of our PBX Telephone operators through the internet. Once the conversations are through the PBX Representatives then email any pertinent information directly to the Guest creating a personalized touch to a typically impersonal form of communication.
Ad Agency help: GA Wright
Explain distinct competitive advantage: We are the only Casino in the state to offer this type of live web-based chat with an email program that is not automated.
Enhance Casino Relationship: Guests and Employees alike enjoy the one on one interactions with one another. This allows our front line, back of house employees to build a personal relationship with our Guests. Often our Guests are able to identify them by name now and feel as though they are friends.