I just found out that I won a new hot tub at Santa Ana Star Casino. And I'm not even at the Casino, I'm at home in my pajamas. That's because all you need to do to see if you're one of the winners of Santa Ana's monthly promotions is to go to the Winners Zone on their website. They show all the winners and give you time to claim YOUR prize. So, what are you waiting for? Check to see if you won too.
Email Marketing – Winner Zone
ReplyDeleteCasino Category:
Large
Award Category of Nomination:
Email Marketing
Name of Nominated Promotion, Event or Campaign: Winner Zone
Description:
E-mail are set to all winners with a link to the “Winner Zone” a page on the Santa Ana Star Casino Website devoted solely to displaying all winners of current promotions both in-house as well as promotional events sponsored throughout the region by our media partners. The website allows Guests the opportunity to see if they are a winner while still giving them time to come to the Casino to claim their prizes.
Casino Revenue results:
Santa Ana Star Casino experienced a 12% redemption increase compared to similar events which were not posted on the Winner Zone section of SantaAnaStar.com.
Ad Agency help:
GA Wright
Explain distinct competitive advantage: Posting winners on the website is a unique feature offered by SASC giving our Guests multiple ways to find out if they have won one of our many in-house promotions as well as our community partner promotions. Additionally this feature directly correlates to our “YOUR Casino” promise.
Other measurable Results:
For the first quarter of 2009 there were 5,829 unique visits to the winner zone page, with 70% of the visits to this page resulting in additional visits to other pages on the SASC website.
Enhance Casino relationship:
The Winner Zone section of our website allows our Guests to continue to do everything they love without having to interrupt their days to come in to the Casino to see if they have won.