I just got back from watching all the beautiful balloons fill the sky at the Balloon Fiesta. What a sight. The weather was a little chilly, though. It's a good thing I had on my Balloon Fiesta sweatshirt from Santa Ana Star Casino. I got it FREE, just for playing!
Floor Promotion – Balloon Fiesta
ReplyDeleteCasino Category:
Large
Award Category of Nomination:
Casino Floor Promotion
Name of Nominated Promotion, Event or Campaign: Balloon Fiesta Sweatshirt/Pin Promo
Description:
Star Rewards Members who earned 250 or more base points or had 2 hours of tracked table games play or two hours of live poker play received a FREE Balloon Fiesta commemorative Sweatshirt! 20K Redeemed! All Members who showed their Star Rewards card during players club hours received a FREE Balloon Fiesta commemorative Balloon Pin October 1st through the 12th 2008!
Casino Revenue results:
During the event October 1st to 15th we saw a 30% increase in revenue over the previous 6 week period. A 15% incremental increase in new Players club sign ups.
Ad Agency help:
Esparza
Explain distinct competitive advantage:
As one of the primary annual sponsors of the Albuquerque International Balloon Fiesta & our partnership with Rainbow Ryders of Albuquerque has given us a distinct advantage over our competition because of how many people see our 3 unique balloons.
Other measurable Results:
Over 20,000 Balloon Fiesta Sweatshirts and over 20,000 Balloon Fiesta pins were redeemed and distributed throughout the United States, providing us the opportunity to not only support a Nationally Recognized Event within New Mexico, but to also spread our brand throughout the country due to large number of out of state (and out of country) tourists who attend this event.
Enhance Casino relationship:
The Albuquerque International Balloon Fiesta is the world’s most visible as well as highly attended Ballooning events. By sponsoring this event Santa Ana Star Casino is able to be directly involved with this event and helps to enhance its relationship with the media.