At one time or another, you've probably heard someone in the casino say, "Winner Winner Chicken Dinner." Well, this month Santa Ana is actually bringing that phrase to life. That's because this month at the Casino you can use your points to get a FREE dinner at the buffet. You know what, all this talk about food is making me a bit hungry. I think I'm gonna go get MY FREE Buffet right now. See you there.
Floor Promotion – Winner Winner FREE Buffet Dinner
ReplyDeleteCasino Category:
Large
Award Category of Nomination:
Casino Floor Promotion
Name of Nominated Promotion, Event or Campaign: Winner Winner Chicken FREE Buffet Dinner
Description:
Guests received discounts to the Feast Buffet based on that days play. Discounts based on play 500 base points $3.00 discount, 1000 base points $6 discount, 1500 base points FREE Buffet. Offer good any day in the month of February discounts available on the day points earned. Idea to set point hurdles for guest to push to earn and provide FREE dinner for higher ADT guests.
Casino Revenue results:
Guests who redeemed for the discounts showed increased incremental win to the casino of 100% over their average ADT.
Ad Agency help:
Esparza
Explain distinct competitive advantage:
Rewarded guest for daily play, established point hurdles for guests to reach, and allowed for the introduction of guest to the new offerings at the Feast Buffet.
Other measurable Results:
430 unique guests qualified and redeemed for FREE buffets. 5% incremental revenue increase over the February 2008 and a 7% incremental revenue increase over January 2009.
Enhance Casino relationship:
Guests were able to visit the new offerings at the “under new management” Feast Buffet.