Saturday

FLOOR PROMOTION - FREE MULLIGAN "Mulligans aren't just for Golf Anymore."


I must admit that I'm more of a slot player than a table player. But when Santa Ana Star Casino started offering FREE Mulligans on Blackjack, I figured what do I have to lose. For anyone who doesn't know, a Mulligan is like a do-over. So if you don't like your hand, you can get one FREE do-over without losing your money. I won over $100 bucks thanks to that Mulligan.

1 comment:

  1. MFloor Promotion – FREE Mulligan

    Casino Category: Large

    Award Category of Nomination:
    Casino Floor Promotion

    Name of Nominated Promotion, Event or Campaign: FREE Mulligan

    Description:
    Ever been dealt a hard 16 and wished you could have a do over? Well you can at YOUR Casino with a FREE Mulligan. New members receive a FREE Mulligan on day of sign up. Existing members can receive a FREE Mulligan for Black Jack play every Tuesday. Minimum bet of $2.00 and maximum bet of $25.00. Promoted through monthly news letter, web site and in house collateral.

    Casino Revenue results:
    Incremental Tuesday table win of over 5%.

    Ad Agency help:
    Esparza

    Explain distinct competitive advantage:
    SASC is the only Casino in the state of New Mexico which offers random floor promotions. No other location in New Mexico offers the opportunity to basically draw new cards. There are no limitations to which hands can be scratched, so guests are able to have their own “ace in the hole,” giving a higher perceived win for the Guest.

    Other measurable Results:
    Over 1000 slot guests have been introduced to Black Jack.

    Enhance Casino relationship:
    Guests who have typically been intimidated by learning a table game have been introduced to the strategies of playing Black Jack, many have now learned that Black Jack is a fun way to interact with others and the Mulligan has made guest feel “more comfortable” learning.

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