Just about every casino these days offers a way for their players to earn "points" that can be redeemed for fun stuff. So it should be no surprise that the Star does this as well - but even BETTER. When I earn points at the Star, I am actually able to translate them to real dollars on my very own Santa Ana Star VISA Gift Card. The card is accepted everywhere VISA is accepted. Even more importantly, I can use my points to buy whatever I want!
Look out mall...here I come!
VIP Promotion – Santa Ana Star Visa Debit Cards
ReplyDeleteCasino Category: Large
Award Category of Nomination: VIP Promotion
Name of Nominated Promotion, Event or Campaign: Santa Ana Star Visa Debit Cards
Description: Our VIP Star Rewards Members were eligible to obtain VISA Gift card based on their cumulative Base Points earned. Guests who redeemed their Santa Ana Visa Gift Card on any Tuesday or Wednesday in November automatically received 500 Bonus Gift Points! Star Rewards Members were able to combine Gift Card points for more than one prize. The gift cards are actually branded with the Santa Ana Star Casino Logo. Guests were also able to turn their Reward Dollars into Santa Ana Star Visa Debit cards, so Reward dollars could be used anywhere in the world Visa is accepted.
Casino Revenue results: Santa Ana Star Casino realized a 6% increase in incremental revenue in November 2008 compared to November 2007.
Ad Agency help: Esparza
Explain distinct competitive advantage: Santa Ana Star Casino is the only Casino in the state that offers it’s Guests a Debit Card reward that is good anywhere Visa is accepted. This promotion also keeps a branded reminder in the wallets and purses of our Guests
Other measurable Results: Over $60,000 in Visa Gift Cards were redeemed and used throughout the month of December.
Enhance Casino relationship: Each time a Guest uses their Santa Ana Visa Gift Card to purchase clothing, food, gifts, etc., they are reminded that this was made possible by Santa Ana Star Casino. We also use these Gift Cards for Employee Drawings and recognition.