Sunday
VIP PROMOTION - BALLOON RIDES & GLOW PARTY "Up Up and Away!!!"
Last night, I went to Santa Ana Star Casino's Balloon Glow VIP Party at the Balloon Fiesta. It was on the top floor of the Balloon Museum, so you really got an amazing view of all the brightly lit up balloons. And the food! Oh, the food was wonderful. Let me tell you, I ate more crab cakes than I care to admit. Yep, Santa Ana really rolled out the red carpet for us. And what did I pay for this extravagant affair? Absolutely nothing.
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VIP Promotion – Balloon Rides and Balloon Glow Party
ReplyDeleteCasino Category:
Large
Award Category of Nomination:
VIP Promotion
Name of Nominated Promotion, Event or Campaign: VIP Balloon Rides & Balloon Glow VIP Party
Description: Our FREE Balloon Ride Virtual Drawing for Existing VIP Star Rewards members gave them an opportunity to Win a FREE hot air balloon ride for two during the 2009 Balloon Fiesta. Additionally, on the last Friday of the Albuquerque International Balloon Fiesta the Santa Ana Star Casino invites our top VIP guests to the Ultimate Balloon Glow viewing party. The ultimate viewing party takes place on the top floor of the historic Anderson-Abruzzo Balloon Museum. Other guests include our Tamaya Enterprises Incorporated board of directors, community partners and local media. Our VIP’s receive a memorable ultimate balloon glow viewing party, fabulous food, drinks, and entertainment all for FREE. All guests are also given a VIP commemorative gift!
Casino Revenue results:
On day of event the invited guests stayed over at the casino and created additional revenue to the casino of $150,343.
Ad Agency help:
Esparza
Explain distinct competitive advantage:
We are one of the only Casinos in the state to offer a VIP party at no cost without having to have any type of special VIP card.
Other measurable Results:
Enhance Casino relationship: This annual party makes our Guests feel like VIPS, which ties into our branding promise