Thursday
WEB SITE - BLOG "My Second Favorite Blog on the Web." ;)
Apparently I am not the only one on the web writing a blog about Santa Ana Star Casino. The Casino also has a blog! Their blog is called "Santa Ana Star 411." It gives all their members up to the minute information regarding entertainment, promotions and events at the Star. It also gives us players great "how to" tips on how to play our best at the tables.
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Web Site Marketing – Blog
ReplyDeleteCasino Category: Large
Award Category of Nomination: Web-site
Name of Nominated Promotion, Event or Campaign: SAS Blog
Description: Santa Ana Star 411 is the blog developed to announce changes, developments, and entertainment options for the Santa Ana Star Casino. The Blog started with the Marketing Manager putting out information about new promotions and events at the casino. It will graduate to each department provided updates and “how to” for our guests, as well as GM Blog on Casino upgrades and construction, Transportation Blog for vehicle maintenance, menu and cooking items from our chef…
Casino Revenue results:
Ad Agency help: GA Wright
Explain distinct competitive advantage: Allows guests to feel they are part of what is happening at the Casino and can get information directly from casino management.
Other measurable Results:
Enhance Casino relationship: Guests can now feel part of the Star Community and know what’s happening at the Star.