I'm not a computer whiz by any stretch of the imagination. But I just made my own Homepage. That's because Santa Ana Star Casino has made starting YOUR own Homepage super easy. Just type in www.MySantaAnaStar.com into the address box at the top of the page to start YOUR own. Ooh! Now that I have MY own Homepage, I'm gonna go Google myself and see what comes up. Talk to you all later.
Web Site – MySantaAnaStar.com
ReplyDeleteCasino Category:
Large
Award Category of Nomination:
Web Site
Name of Nominated Promotion, Event or Campaign: MySantaAnaStar.com
Description:
Star Rewards members can create their Own Santa Ana Star homepage YOUR way! It’s the perfect way to stay in touch, in tune and on time with everything going on in YOUR world. The best part is, you can create YOUR Homepage exactly the way you want by adding widgets. Want news and weather at YOUR fingertips? Just add a widget. Need an update on YOUR favorite sports teams or entertainers? It’s as easy as one simple click. Want to connect to with family and friends? It’s all right there on YOUR Santa Ana Star Homepage.
Casino Revenue results:
My Santa Ana Star.com offer guest specific coupons and offers. Guests who have used the site and redeemed offers have increased number of trips to the casino by an average of 10% since the introduction of the site.
Ad Agency help:
GA Wright
Explain distinct competitive advantage:
No other Casino in the state has a Social Networking Site geared specifically to our core demographic. We were also the first Casino in the country to launch a personal homepage
Other measurable Results:
We have had over 2000 people sign up for and use this social networking site.
Enhance Casino relationship:
A social networking site allows the Casino to build personal relationships with its guests on a level that has never been done before. While building these relationships we are able to determine the likes & tastes of our guests so that we can continue to build relationships using key factors of interest that we get directly from the guest population who use the site.