Today, I was reminded why Santa Ana Star Casino truly is MY Casino. Because they care about more than just money, they care about the people of this community too. Today, they hosted a poker tournament for charity. They collected donations in the form of jackets, toys and food all for families in need. Today, I wasn't just happy to be at MY Casino I was proud to be at it.
Public Relations – Charity Poker Tournament
ReplyDeleteCasino Category:
Large
Award Category of Nomination:
Public Relations
Name of Nominated Promotion, Event or Campaign: Charity Poker Tournament
Description:
Santa Ana Star hosts an annual charity poker tournament each December. Members of Casino Management are asked to play in this charity tournament with our poker players. In order to enter, there is a small registration fee and a required donation of either Jackets, Toys, or Food for families in need.
Casino Revenue results:
In this case, all revenue goes towards the prizes for the Poker Players and for the charity.
Ad Agency help:
Esparza
Explain distinct competitive advantage:
By hosting a charity tournament annually we stand out in our local market as we are one of the few casinos who consistently does any type of charity event that is sponsored and hosted solely by the Casino.
Other measurable Results:
There were 141 players with 15 members of Casino Management who attended. 80 Jackets, over 200 toys, and over 100 pounds of food were collected and donated to local charities
Enhance Casino relationship:
This is an excellent opportunity for members of management to interact directly with our Poker players, while at the same time assisting those within our local community who are in need.