The other day I was at a concert at the Star and the woman next to me hit it BIG! Her slot machine was beeping, people were cheering - the whole place went nuts. When some of the casino's representatives came over to congratulate her - she almost FAINTED! She was so happy - it was really wonderful to see someone's life change right before your very eyes.
When I went home to tell my husband, I realized it wasn't as exciting unless you were actually there. That night I logged on to SantaAnaStar.com site and saw that they had posted the video of the woman's big win on their new "Star TV" feature on the site. It was great, because now my husband could see the whole thing too.
I was even able to grab the video and email it to my friends! I can upload videos of all the fun I have at the Star right there on their site.
Casino Category: Large
ReplyDeleteAward Category of Nomination: Web-site
Name of Nominated Promotion, Event or Campaign: STAR TV
Description: Branded You-tube page, providing video, commercials and guest interaction.
Ad Agency help: GA Wright
Explain distinct competitive advantage: Video interaction with guests.
Enhance Casino relationship: Guests are able to submit videos of the fun they have had at the Star. We will also be posting video’s of Jackpot winners.