Want to know what's going on in the community or at the Star? Then you need to pick up the latest Santa Ana Star Casino calendar. It's FREE and it also has coupons for tons of great deals at the Casino. I know computers are the wave of the future and everything, but I still like the good ol' fashioned printed calendar.
Public Relations – 2009 Calendar
ReplyDeleteCasino Category:
Large
Award Category of Nomination:
Public Relations
Name of Nominated Promotion, Event or Campaign: 2009 Calendar
Description:
The 2009 Calendar is a complimentary Gift to all of our Guests which includes promotional information, entertainment, community information, and local sporting information. It also features players who have won in previous years and includes coupons each month. Over 40,000 of these calendars were produced and distributed to radio stations and other local/national businesses.
Casino Revenue results:
So far from January 1 – March 30, 819 of these coupons have been redeemed and are directly tied to an incremental coin-in of 18%. We continue to see redemptions of the coupons within the calendar of approximately 20% per month.
Ad Agency help:
GA Wright
Explain distinct competitive advantage:
By creating a calendar that features local winners, SASC is able to deliver on its “YOUR Casino” promise. These calendars are placed in homes and offices and provide a potential daily impression for each guest who has one.
Other measurable Results:
Enhance Casino relationship:
This calendar gives employees, pueblo members, and guests an opportunity to be part of the Casino and be featured in the Calendar.