The mailman came today bearing a Christmas gift. From who? A relative, maybe? My son who lives back east? Nope. It was from Santa Ana Star Casino. They sent me a DVD player thanking me for playing there. You believe that? I mean, I expected they'd send a card or maybe an email or something. But this just blew me away.
VIP Promotions – Holiday Gift
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Large
Award Category of Nomination:
VIP Promotions
Name of Nominated Promotion, Event or Campaign: Holiday Gift
Description:
Santa Ana Star Casino rewarded its top 800 Guests this year by providing them with a VIP Holiday Gift. Each of these 800 Star Rewards members received a high quality portable DVD Player. These guests did not have to do anything additional to receive the gift. It was packaged, wrapped, and sent directly to their home address.
Casino Revenue results:
With the bounce back included with the VIP gift, Santa Ana Star Casino was able to realize a 24% incremental win.
Ad Agency help:
GA Wright
Explain distinct competitive advantage:
Many of the Casinos in our area provided Guests with cards or postcards wishing them a warm holiday season; however we were the only casino to provide a personalized valuable gift.
Other measurable Results:
We had a 90% response rate to the bounce back offer connected to the card on the Holiday Gift.
Enhance Casino relationship:
We received several comment cards from guest of how thoughtful it was to send them a gift that did not require they visit the casino during the busy holiday, (Guest visitation was up 20% over the previous month of those who received the gift).
You've completed in excellent work. t suggest to my frtends ind personilly wtll certitnly dtgtt. t'm conftdent they'll be gitned from thts webstte รีวิวUFA800
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